The MSP Channel Is The Fastest Path To Revenue.
Most Vendors Get It Wrong.
You built a great product. Your direct sales team is performing. But you know there are thousands of customers you will never reach cost-effectively with a direct model.
Managed service providers already have the relationships, the trust, and the infrastructure to deliver your product to those customers. The problem is that most vendors launch an MSP program without the right foundation - wrong pricing, no enablement, channel conflict with direct sales, and no distributor strategy. Early partners have a bad experience, word travels fast in the MSP community, and rebuilding trust becomes exponentially harder. I make sure that does not happen.
From Zero to Launch-Ready MSP Program
I design and build complete MSP partner programs for B2B software vendors. When the engagement is done, your team owns everything and has a clear path to recruit, onboard, and activate MSP partners on your own.
Free MSP Channel Readiness Assessment. A 90-minute structured evaluation of your product, pricing, and organizational readiness for the MSP channel. You get a written report with your score and a recommended path forward. No cost, no obligation.
Built for B2B Software Vendors Selling Through MSPs
I work with vendors in the $20M-$500M revenue range across cybersecurity, backup and disaster recovery, compliance and GRC, identity and access management, IT operations automation, and SaaS management.
If your product solves a problem that MSPs deal with every day for their clients, and you do not have an MSP channel program yet (or the one you have is not working), we should talk.
Why work with me
I know how MSPs buy
I have spent years inside the MSP ecosystem. I understand how MSPs evaluate vendors, what makes them adopt a new product, and what makes them leave. I design programs around how the channel actually works, not how vendors wish it worked.
I build it, you own it
Every deliverable I create is yours. No licensing, no dependency, no ongoing fees. When the engagement ends, your team has a complete program and knows exactly how to run it.
I will tell you the truth
If the MSP channel is not the right move for your company today, I will tell you. My reputation in this ecosystem depends on the programs I build actually working. I would rather give you the honest answer than sell you an engagement that will not produce results.
